Promoted Tweets

[office politics]

i dont use twitter so i dont know about how much spam is transferred via the medium. Now, it looks like the spam levels will increase

Twitter CEO: We've “cracked the code” on advertising | VentureBeat

A Promoted Tweet, for example, starts out as a regular tweet from a company's account, then the company can pay to have Twitter highlight the message to users beyond its followers. Advertisers pay Twitter for each engagement, namely each click, retweet, or reply. And if the Promoted Tweet doesn't meet a certain threshold of engagement, Twitter will stop showing it.