Founded in 1922 as the trade association of the American film industry, the MPAA has broadened its mandate over the years to reflect the diversity of an ever changing and expanding industry. The initial task assigned to the association was to stem criticism of American movies, which were then silent, and to restore a more favorable public image for the motion picture business. Today the association continues to advocate for strong protection of the creative works produced and distributed by the industry, fights copyright theft around the world, and provides leadership in meeting new and emerging industry challenges.