I've gone through 3 or 4 spurts of it. Every time I picked it back up it was cause I wanted to play with friends, and it'd work for a while then I'd either play for a wicked long time straight, and get burned out on it and just be like EFF OFF WOW! Lately I had a fun group to play with and got up to like 68 or something after casual game play and my friend quit so I did as well. I keep wanting to go back and play but it's just a never ending cycle and I don't have the time to devote to being a hardcore wow'er so it isn't really worth it for me.. It's a really fun game though, and I think that blizzard did a fabulous job developing it and keeping players interested. I would hop on private servers all the time and play just to check out the new area's and new instances and stuff.