well, they do have a point. correct me if i'm wrong, but i think that's why ati only produced limited number of cards. Ati has even ran out of stock (online shop) Because not everybody is going to need a 256mb video card....not right now anyway. In practical terms, a 64 mb would do a good job,....128 is even better, and would perform to any gamer's standards....even in digital imaging. a 256 would just be an overkill,..but who knows,..in the future, it might just be the standard for daily computing and gaming.