The funny thing is that it is nothing.... i got through to this cool floating text that you navigate to by pointing the mouse, it answers all and none of your questions... basically it says there is nothing there and that you can believe what you want.
It also says that if you want to sell your soul then your soul has no value!
Basically its a strangely put together website... not a cult, not an access point to an alternative internet, not a satanic soul selling ebay and not a competion to win tickets to the next u2 gig...
seriously navigate round it... you'll see!