It certainly is interesting...
However, one could easily make similar assertions about our black Friday mob crap that goes in at many major retailers. Perhaps we see this as so ridiculous because of the wide spread availability of many fast food chains? To the comment above about waiting more than 5 minutes and going somewhere else... same here. Because there's somewhere else that's same or better within (not literally) a stone's throw in any direction. So perhaps seeing something like what we take as common place being introduced ... we find it to be a wild sight.
Hope it's damn good chicken!