the thing you have to realise about Dixons, is that computer Savy users, (like the ones we get around here) do not shop in Dixons, they are over priced and under powered...
Dixons sell intel (probably) for the kick backs...
they say they sell what the customer wants, but I've never seen an AMD based product on the shelves, so how would they know? (they have no market data?)
the people who shop in Dixons, want value for money, not an intel badge.