ive heard a lot of x-fi users say that they prefered the sound of the x-fi over other cards on this site and on new egg, including the audigy. I understand that, from the point of view of someone who has an in depth knowlege of how this stuff works, the x-fi might seem like a rip off, but if it sounds better to an everyday person, and an everyday person is looking to get a soundcard, then mabe they would like the x-fi more... if the goal is just to make the person happy and not to prove a point about the x-fi...