I am not the software whizz (hardware for me) or anything but can't you just install a CD with a autorun.ini already on it, copy it and change the filename to what you want.
On the new Avril Lavigne album there is an autorun.ini file that says:
OPEN = "AlphaAudio\AlphaPlayer.exe"
ICON = "AlphaAudio\AlphaPlayer.exe"
Can you not just change the name to "Internet explorer" or whatever you wanted to play?
[size=0.5]Full Aluminium ThermalTake Case
AMD Athlon XP 3200+ *400 FSB* Barton (2.2GHz)
ThermalTake Volcano 11+ Xaser Edition Air Cooling
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256Mb XFX 7800 GS EXTREME
2x WD Raptors (10krpm 8MB Cache) 36.7GB using RAID -0
Video Logic SonicXplosion 5.1 Soundcard[/size]