because of what it offers. It offers a full browser with parental controls, an easy to use interface, easy navigation, integrated e-mail with unlimited e-mail size, attachments, pictures, and so much more. It offers functionality with fashion, and the AOL browser all around isnt very bad. The problem is the service AOL provides and the fact that AOL has horrible nazi like parental controls. Also, the spam e-mail is horrible for AOL since people just put their e-mail address on any which site so they can get free stuff. IF I am ever really interested in something i have a spam addy that i use to collect any spam that might come my way.
I don't use AOL anymore but my family used to. I guess AOL can get people into the net because of its ease of use. They are obviously doing something right.