In August 2007, at BlizzCon, it was unveiled that the film will aim for a projected 2009 release. It was also revealed that the movie will take place from an Alliance perspective and will be geared towards a PG-13 audience, with a storyline set one year before the beginning of the World of Warcraft storyline. As of this time no director or cast are yet associated with its development. Thomas Tull stated that, "It's not so much a quest movie. It's more of a war movie.