It is though. If they rethought the sound, it'd be a good player plus a fashion trend for both types of people, but the way it is at the moment, its simply a good looking fashion trend that everyone has, with no useful sound features to boot, even if it is meant to be an MP3 player.
No offence, but the sound is pretty poor for people like me who can hear distinct differences in audio equipment.
If they worked on that, I'd be as happy as anyone buying one, and it may turn me over. but for now? No.