Okay the name sucks, but this does seem like AMD's first try at taking a bite out of Intel in the mobile market. This is a 64-bit CPU. It will probably kill the 32-bit Pentium 4 Mobile and any other ones Intel has out for mobile solutions.
http://www.pcmech.com/newsitem.php?id=1051
http://www.pcmech.com/newsitem.php?id=1051