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By: Dave Davis
March 7th, 2007
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor†quality score.
Lets say our client sold “Blue Widgetsâ€. Here's what we did.
**click link for full article**
10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog
March 7th, 2007
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor†quality score.
Lets say our client sold “Blue Widgetsâ€. Here's what we did.
**click link for full article**
10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog
