Illustrator to Photoshop color shift in same color space + faded color printing illus

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Ok, so i was overly descriptive with the title...

Basically this is a known problem which im not sure how to solve.

The colors fade when transferring an eps graphic from illustrator to photoshop....

This is a the way....not mine...

Various encodings yield better colors....
Eps vs Ai, vs direct copy....

Ive looked around and some people say its gamma.
But, if it were gamma then why would the color actually BE different.
I am using the pantone color system and only the red stays the same.....but only if you use direct copy....the blue jumps from arount ~300 C to 600-700 C

Both programs are in the CMYK color space....
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