I don't really get it...

This was more of a *hits blunt* kind of not really that important question I'd see if anyone had an interesting response to :p

I have the same beef with Xbox. I mean Xbox -> Xbox 360 -> Xbox One -> Xbox One S -> Xbox One X...

Apparently, people call the XBox One the "XBone" and so marketing thinks Xbox One X will be shortened back to "XBOX".
 
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