Cross-channel marketing strategy?

[lionelwhereareyou]

I'm developing a cross-channel marketing strategy to get more traffic, and getting a bit lost. Some of the things I'm looking to implement include web and app push notifications and email marketing. Is there a tool you'd recommend that can help me set this up? I'd also welcome any app that can collect and funnel the relevant data regarding consumer interactions/impressions into one place for easy following.

Thanks!

 

[northernlights85]

Great choice! While multichannel marketing is good, these channels work independently from each other, so they don’t provide, let's say, a connected user experience like cross channel marketing. And, of course, you build trust through consistent messaging. Now, here's a guide my colleagues found helpful (some of them use the platform mentioned). I think it could be what you're looking for.

 

[EdwardTownsend]

For cross-channel marketing, I'd suggest checking out tools like HubSpot, Mailchimp, or even Adobe Marketing Cloud. They can help with email marketing and data consolidation. Good luck!

 

[Vermyttaoxy]

I've used tools like HubSpot and Mailchimp for email marketing, and they're user-friendly. For data collection and analysis, Google Analytics and Mixpanel have worked wonders.