What's New With Bing & Yahoo Search Alliance
Jul 20, 2010 at 5:01pm ET by Barry Schwartz
Yahoo has provided an update on the current status of the transition over to Bing's search technology. On the organic side, Yahoo began testing Bing powered results. They are currently testing Bing powered results on about 25 percent of the traffic. They hope to transition over to Bing fully, sometime in September or October. That is, of course, if their tests go well. On the paid side, Yahoo is currently testing Bing powered ads, adCenter ads, on about 3.5% of the search queries. Yahoo has provided a detailed PDF document detailing the difference between the Yahoo and Microsoft ad [...]
