Microsoft steps into the fashion arena

[thirdshiftdj]

It has been said that a person's clothes show the world who they are. Microsoft is looking to cater to the "hip but geeky" crowd with their new line of clothing, in partnership with rapper Common, called Softwear. (Haha, get it? Software? Nevermind…)

According to the official site, "This collection inspired and created by Common exhibits the parallels between two groundbreaking movements of the 80s: personal computing and hip-hop. Microsoft, and Common, pioneers of their respective crafts, pushed the envelope of what was expected and even what was accepted. Through lyrical expressions and enabling connectivity, the world was changed. That's something worth celebrating."

The first shirts will be sold via Urban Outfitters, with more products being sold at specialty stores in New York, Washington D.C., Chicago, Pittsburgh, and Atlanta.

You can get the Microsoft Matrix Tee at Urban Outfitters now.

Here's a link to their binary t-shirt. And for those of you that don't know Urban Outfitters is a really nice store so I would expect these to have some quality to them. No more excuses to be a badly clothed geek.
UrbanOutfitters.com > Microsoft Matrix Tee

 

[mikesgroovin]

i like embracing the fact that i'm a geek, i always have. i suppose that since i have a bumper sticker on my car that has geek in binary just reinforces this but... i dont doubt for one second that people will buy this. geekdom is turning trendy very quickly. They would sell more without their name splattered all over it like love juice on a hotel bed.

 

[C0RR0SIVE]

Interesting... More junk IMO...

 

[hikaricloud]

That shirt looks horrendous. They should have made the binary more of a matrix green if that's how they wanted to market it.