GreenZap is supposed to be the alternative to Paypal.. or at least that's what they are making it out to seem. It's supposed to launch this summer according to their website.
It may not be BS after all. For those that jumped on the Paypal bandwagon in their earlier days, you may remember receiving $5 FREE for just signing up for their service. I sure as hell remember. It was free money!
Seriously, think about the advertisement costs these days. If you were launching a new business, how much would you spend to acquire a new customer? Sounds legit to me.