I prefer nVidia, but do not wish ATI ill. I tried ATI first, but it didn't get along with the VIA chipset in my mobo, so I went to nVidia, and have had nary a hiccup.
I can understand ATI wanting to bring forth a superior product, and they really need to. nVidia has been running rampant of late, and ATI needs a major coup to gain some ground.
Who knows? When I finally get to build my custom rig, I may go with ATI's newest monstrosity... but I doubt it, as I'm too cheap.
My Rig: SABLE
Antec 300 Illusion / Antec EarthWatts EA650 650W / EVGA GTX 760 2GB
AMD FX 8320 x8 Black Edition / Gelid Tranquillo / MSI 970A-G43
Sandisk Ultra Plus 128GB / Samsung 840 120GB / WD Black 750GB / WD Green 1TB / WD Red 3TB
G.SKILL Ripjaws 2x2GB DDR3 1600 - Crucial Ballistix Tracer 2x2GB DDR3 1600
Win7 Ult 64-bit - Func MS3 Mouse - CM Storm QuickFire Rapid Mech Keyboard
R.I.P. Danny L. Trotter
... 14 Nov 1945 - 4 Sept 2009