400 bucks for a video card is nothing when your computer means a lot to you. It's my main source for entertainment including movies, music, porn, games, it's also good for news and weather, keeping in touch with the outisde world, email compared to snail mail, LOL, it's a great learning tool, using the online dictionary, reading up on the tech forums, etc. I don't see why people don't spend that much on their comuters. When I bought my comp, the builder said it was the second fastest comp he has built for a customer, and I think I got a mid-range comp for all I do with it.
It's not like people who buy expensive stuff for their comps actually have money to blow. If a computer means a lot to you, and you are low on money, saving up for a certain upgrade just means that much more.
Um, I'm sorry if I just took over the thread, I noticed you said something about paying 400 bucks for a video card and I just had to rant.