When did XFX become top dog? They used to be total crap awhile back.... I prefer Sapphire, dislike eVGA due to me owning numerous cards of theres that failed right at the end of warranty.
I haven't tried any other brand as far as GPU, but, all of my MSI motherboards I have purchased over the years has proved to be really nice, and they all still work, except one, which was a Nforce3 based board.