Possible causes..
1. Computer is booting from a non-bootable source.
2. Computer hard disk drive is not properly setup in BIOS.
3. Corrupt NTLDR and/or NTDETECT.COM file.
4. Misconfiguration with the boot.ini file.
5. Attempting to upgrade from a Windows 95, 98, or ME computer that is using FAT32.
6. New hard disk drive being added.
7. Corrupt boot sector / master boot record.
8. Seriously corrupted version of Windows 2000 or Windows XP.
9. Loose or Faulty IDE/EIDE hard disk drive cable.