That's one of the reasons I don't like Intel. They charged a lot more for products that weren't as good as they should have been, misled people with GHZ (Pentium 4), and threw advertising at people like there was no tomorrow. They sold a lot more of an inferior product at a higher price.
At one point, basically the only thing the average jo would look for in a PC was "Pentium 4" - even though they had no idea what that meant.