I'm also looking at the ZALMAN hsf's and the Abit mobo's... same parts as the regular, just with his name on it... who cares if he's the top gamer in the world (IMO) he may be good, but he still will not get my money for a nice red and black color part.
the GPU's are overclocked due to the company OC'ing them, and slapping his name on it... (and chagre more) they make the same OD'd cards without his name as well...