Man, why does everyone always go to ASUS first. I hate that company. If you ever want tech support you might as well forget about it unless you know chinese.
There's a REAL mans board although there will be a ton of posts after that'll say "ehh, that board isn't good for noobs, it's too tough"
But I guess if he'll never OC then go with the ASUS. It'll OC some, but not like the DFI boards.
Also, I don't really see the point of going to AM2. It basically has no significant performance gains over socket 939 at the moment nor do I really see it taking off too much in the future.
Even 939 will hold until K8L and probably still hold it's ground against whatever AM2 will have.
And yeah, 2gb of RAM is fine unless he's just doing ridiculous video editing or 3d work which could use more than that.
If he's REALLY all about just spending that cash and wanting to be able to brag and all that crap, look into PC Power & coolings top line PSU's. If you wanted to be absurd you could get their 1 kilowatt PSU, but that's just not needed at all unless he was running two of the 7950's for quad sli or something. Even then 1 kilowatt isn't needed.
Only other thing I'd say is eVGA for graphics card, but that's simply because I like them
They are also supposed to use high quality parts like japanese capacitors on their boards, dont know if BFG does, but it wouldn't surprise me since they have their OC series and all.