If someone didn't want to build a computer themselves, they could always go to their local computer specialist and have them put it together for you, it'd still be quite a bit less then buying one from them.
Well, I don't agree on the warranty part. Computer parts you get comes with warranties as well, just not all together. I do agree on Tech support though.
And yes, you're correct, I did forget to add in the OS. I wonder if they include 32-bit or 64-bit? With 32-bit that 4 gigs couldn't all be used.
But bragging rights? Come on. I'd make fun of anybody that bought that computer for the simple fact that they spent all of that on a computer that can be built with a thousand dollars less.
And yes, that is an enthusiast price point and market. But do you know any PC enthusiast that doesn't build their own computer? Does that make any sense at all?