Haha. I have the XFX 7600GT XXX edition too. I have to admit the kickass look was a bit of an influence when I decided to buy it. Fits very well with my black motherboard and black RAM sticks (and black case, and black keyboard & mouse, and black monitor... you get the idea)
However, I usually go for the cheapest card among the good brands: eVGA, BFG, XFX, Gigabyte, etc. Why? Their performance is similar (you can always overclock any difference) and they're all good quality products.
Is the XFX noisy? Not at all. It does get a bit hot in my rig (60-ish), but It's because there's no decent airflow near the card.
In this case, I'd buy the eVGA. Unless you want a kickass looking card