Supply and demand.
PP Mguire, why don't you do some research on the topic before you start doubting BFG's cards. You sound like a retarded eVGA fanboy.
I own a 6600GT OC from BFG, I'm satisfied with my purchase because 1. BFG has great support, I've dealt with them before, 2. Their RMA department is very quick to handle RMA's and pretty much takes your card back even in extreme cases (my old PSU fried my old card, and they took it back anyway), 3. The 50mhz oc may not be much, but it gives me that 3-5 fps extra, and I think that makes it worth my money.