its the driver for the network controller. i also went to the device manager and it shows not an ? but ! next to my network controller. i right clicked and chose "update driver" and told it to look in the asus mobo cd, and it also gave me the same error message "the name is already in use as either a service name or a service display name". The first time i installed all the drivers from the cd it didnt install that one either, and gave the same error message.
for some reason it's listed as "Network Controller #2" but i cant find number one anywhere. I tried deleting it and scanning for it again, and now it comes up as "Network Controller #3".
Thanks for your help.