I work in retail and each ipod we sell it only makes the store like $10 AUD. This is on a $300 touch. Apple takes every cent of it.
If that. At circuit city we took maybe like $5 USD off of it. But that's no different than a Sony TV or HP laptop. Most if not all big name consumer electronics are like that in consumer stores. If you look at the mark up though on lets say HDMI cables, you can get a monster cable from your store for close to $100 USD, or if you pay employee pricing (at circuit it was cost + 5%) we paid more like $40 USD. There is some worth that a monster HDMI cable is better than a Joe Schmo brand HDMI cable, but there's a huge mark up on it, purely because people want the deal on the big name item, not the accessories, which is where they make profits from.
I will admit betting on consumer ignorance is a good business model but that doesn't mean I should worship apple because of it.
I'm not implying that you should worship apple, I'm just pointing out a fundamental flaw in the Fudzilla article that points out Apple and paints a black X on them for doing what so many companies are and have been doing for years. I think it's wrong to try and discredit them for making a business decision and no doubt making bank off of it. It's how capitalism works, you sell it you keep going. Apple sells it, so they keep going. They aren't doing anything ridiculous or unethical, they are just doing what other companies are doing.
While I am blatantly defending Apple, I am not doing so because of pure fanboyism. I am doing so because I think it's just lame that they are singling out Apple rather than addressing a common theme of corporations trying to increase profit margins both at the expense of the consumer and the working conditions of the producer (nike shoes).
Pete, I don't think Apple's hardware has the Jesus touch of approval on them or anything, the hardware they use is no different from the hardware that HP or Dell uses I'm sure, and also it's about how you use the computer. For the average person who has an Apple, what they are trying to do on it is probably much different than what you're trying to do on it. All though I will point out that in the 4 days I've had my mac, I've had 2 programs crash. Ironically it's the 2 most native to Mac, iTunes and Safari. So +1 for mac.....