Hmm, if they say theres no risk maybe some of us should try it and see. My skepticism always stems from- a company lives on profit, where is the profit in this scheme? so if there is honest profit and legitimate ventures being made by companies than it can be real. Seems hard to believe that someones future business with a company is worth that much (especially with how much advertising there is), and how would they know how a targeted group responds to a type of advertising? so if i get a free ipod, then im gonna be so happy that i buy from some company? or is it kinda like these mail-in-rebate deals that people get and most dont mail in on time or correctly so they think theyre gettin a good deal when they actually are letting themselves be used becaus theyre lazy, its a very good strategy, Us at Officemax saw it all the time, but few people actually do the rebates, I know I didnt most of the time, but i counted my spenditures as After rebate price.