I pick a word...value, trust, solid...go to Dictionary.com, and use their thesaurus, and just browse through the results. Some jump out, some give an idea.
I do better with direction, something to focus on. I am not the genius who plucks things out of the air, but more like a project engineer who takes someone's vision and makes it happen.
I think I found one. Nice an simple. It is HVComputing (or HVC) and it stands for Hudson Valley Computing. What do you think? I am still open to more ideas.