talk about the bird flu, the Y2k bug, advertising and political speeches. advertising and politics are important ones, advertising most of the time aims to make people feel that they are inadequate without a product so they wish to purchase it. politicians and their representation in the media basically tell us exactly what we are supposed to be scared of. today its terrorism and tomorrow its interest rates, half of which never becomes a problem anyway but they still have everyone scared enough to vote for a party that will take action