Making those connections is the reason for recent major changes within the search engines at Microsoft and Google. Microsoft's Satori and Google's Knowledge Graph both extract data from the unstructured information on webpages to create a structured database of the “nouns†of the Internet: people, places, things, and the relationships between them all. The changes aren't cosmetic; for Google, for example, this was the company's biggest retooling to search since rolling out "universal search" in 2007.
