Have no clue what they are gonna do about it. Right now some of what they are doing involves an extra layer of software to act as a sort of compiler on the fly or emulation to make the usual OS X code made for PPC work on Intel, which slows things down a bit as well. In the past the benchmarks have always been rigged or fudged and impossible to really get a good comparison tween Apple and windows or linux. I havent seen very many of them done as impartially as possible. My own experiments running linux on PPC though show that there's enough of a difference for it to show. Anandtech did a decent but still somewhat incomplete comparison a few months ago. OS X did ok in most tests till you got into multithreaded apps like running php/mysql server apps, where OS X prettymuch choked and showed some real problems. Now, the average user will never be using it as a server, so this shouldnt be much of an issue cept the new Intels are slower,emphasis is on power consumption. One thing they may do, is use Intel's compiler, it tends to generate some damn fast code, that might be enough to make some difference. Windows itself has some of the same issues, its precompiled, everything installed is, and in many cases because of that, you take a performance hit to begin with(code is often biased against AMD).
Ive been wondering about whats gonna happen too since they made the announcement to switch to Intel. One thng they could do is get rid of the mach3 microkernel in favor of one similar to what linux uses, that would help alot. They are gonna have to do something, all the layers of emulation and translation already in OS X plus what they will be adding to run on Intel means a noticable performance hit. Apple despite advertising has never been about performance, its always been more about usabilty and style, thats their niche in the market, that and riding the Apple myths theyve managed to create over the years. Windows has some of the same issues, as a single user system it can hide the fact that it chokes when multitasking most of the time, windows as well may be in for a wake up call too, time will tell.