Is Apple Building a Search Engine?
The rumor mill says that Apple might be building a search engine and for some reason, people are acting surprised at the news. I don't know why this news is surprising, Apple is certainly capable of building its own search engine.
The rumor mill says that Apple might be building a search engine and for some reason, people are acting surprised at the news. I don't know why this news is surprising, Apple is certainly capable of building its own search engine.
If you think about it, the idea is not so far-fetched: Apple's Safari browser has 6-7% market share and currently uses Google exclusively as the search engine for both the standard and mobile versions on the iPhone and iPod. Through the maligned MobileMe, Apple has a suite of personal productivity tools that bring more traffic to them on a daily basis, which means there is a lot of searching going on without a lot of monetization on Apple's part, according to Michael Arrington.