Hi all! I'm an MBA student at USC learning about entrepreneurship. One topic that we're exploring is consulting services, particularly in social media. Does anyone have insight/experience regarding consulting in this area? What types of credentials are customers looking for? Who makes the decisions regarding digital strategy or social media strategy? I would love to hear from those of you with industry experience! Also, if you don't have a ton of time to reply to my post, feel free to just take my 5 minute, 9 questions survey. I'm looking forward to learning about this new topic!
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