What is a tracking cookie?
Computer users may run into the term tracking cookie frequently if they are using a security software like Norton 360 or Kaspersky Internet Security. These programs detect those web browser cookies, and offer to delete them from the system.
The detection of third party cookies by security software does not mean that they pose the same danger as a computer virus, trojan or worm to the user. Tracking cookies are placed on the computer by online advertising companies. These companies track the user's movement on the Internet for statistical and relevancy reasons.
One of the main purposes of cookies in general is to save temporary data, for instance language preferences or login information. Tracking cookies on the other hand are only created to track a users movement. The movement can still only be tracked if the user visits a website that displays the advertisement scripts of the company that has a cookie stored on the system.
Computer users may run into the term tracking cookie frequently if they are using a security software like Norton 360 or Kaspersky Internet Security. These programs detect those web browser cookies, and offer to delete them from the system.
The detection of third party cookies by security software does not mean that they pose the same danger as a computer virus, trojan or worm to the user. Tracking cookies are placed on the computer by online advertising companies. These companies track the user's movement on the Internet for statistical and relevancy reasons.
One of the main purposes of cookies in general is to save temporary data, for instance language preferences or login information. Tracking cookies on the other hand are only created to track a users movement. The movement can still only be tracked if the user visits a website that displays the advertisement scripts of the company that has a cookie stored on the system.
