Source: Protect your privacy from Google AdSense's new behavioral ads
Google recently launched behavioral targeted ads for AdSense. This means AdSense displays adverts not only on the context of the webpage, but on the context of your browsing history. The aim is to provide more relevant and efficient adverts, but tracking cookies being used across hundreds of thousands of websites raises obvious privacy issues, as Google can use this information to log website you have been on.
Usually, the Electronic Frontier Foundation is very critical of big corporations who intrude on people's privacy, but their criticism was not very harsh. Why? Because Google has developed a web browser plug-in that permits users to opt-out of this scheme.
The plug-in is available for Internet Explorer and Firefox and modifications to browser preferences in Chrome and Safari also allow people to opt-out. Google also maintains an ‘Ad Preferences Manager‘ which allows this tracking cookie to be disabled until the next time cookies are wiped.
Google recently launched behavioral targeted ads for AdSense. This means AdSense displays adverts not only on the context of the webpage, but on the context of your browsing history. The aim is to provide more relevant and efficient adverts, but tracking cookies being used across hundreds of thousands of websites raises obvious privacy issues, as Google can use this information to log website you have been on.
Usually, the Electronic Frontier Foundation is very critical of big corporations who intrude on people's privacy, but their criticism was not very harsh. Why? Because Google has developed a web browser plug-in that permits users to opt-out of this scheme.
The plug-in is available for Internet Explorer and Firefox and modifications to browser preferences in Chrome and Safari also allow people to opt-out. Google also maintains an ‘Ad Preferences Manager‘ which allows this tracking cookie to be disabled until the next time cookies are wiped.
