Internet Advertising: Opt-Out Of Behavioral Targeting

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Osiris

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Source: Internet Advertising: Opt-Out Of Behavioral Targeting

There are many forms of Internet advertising that you encounter. One that has raised privacy concerns in the past is the so called behavioral targeting that is being used to track and analyze user behavior to display relevant ads to them. Many users feel that this is a invasion of their privacy and want to opt-out of those types of Internet advertising.
One way to do that would be to block cookies of those Internet advertising networks. It also works to clear cookies after every session but there is a better way. Many Internet advertising networks are providing ways to opt-out of behavioral targeting by setting so called opt-out cookies on the user's computer system.
If an opt-out cookie is present they will not track and analyze the user by placing additional cookies on his computer system. The major problem here is that there are hundreds of online advertising companies that use behavioral targeting in some of their advertising campaigns.
 
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