Not true at all, much like every accessory in any industry, theres more then meets the eye. In depth reviews will cover comfort levels ( all subjective of course ), macro key functionality as well as ease of programming and any on the fly programming options they offer, long term usability ( I had read in many reviews the logitech G series of keyboards have paint rubbing off problems but Ive had my G11 for more then a year with no sign of any paint wearing off so I dunno ), number of keys that are recognized simultaneously, weight, how good the bottom stick pads are, adjustable elevation levels, etc etc.