I mean pre-load, whoops. I am just happy that they are letting us pre-load though because for me if I could only download it on release, it would probably take an extra day to do so and that's if I got a steady connection to Steam.
I was perusing Steam's forum and came across someone advocating switching to the Ukrainian region to download as the Ukrainian servers are the emptiest. So... View > Settings > Download > Region... Bam! Currently downloading at ~90KB/s. Once I have it loaded I will switch back to US.
[EDIT] The speed is slowly climbing. Spectacular it ain't, but better then waiting for a few more hours.