Target to Kick Kindle (and Amazon) to the Curb, Goes All-In with Nook - Techist - Tech Forum

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Old 05-04-2012, 09:13 AM   #1 (permalink)
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Default Target to Kick Kindle (and Amazon) to the Curb, Goes All-In with Nook

Your friendly neighborhood Target store is getting ready to give Amazon a brick-and-mortar sized wedgie as it tosses the e-tailer's entire Kindle line right out of its stores. Even Amazon's Kindle Fire, Target's top selling tablet device on Black Friday last year, will be extinguished from Target's chain of stores, and it appears it's all due to a conflict of interest with Barnes & Noble and its Nook line.

An internal memo detailing the surprising decision was obtained by The Verge on Wednesday, and then was later confirmed via a request for comment.

"Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of eReaders and supporting accessories including the Nook," Target told The Verge.

Searching for Kindle devices on Target's website is like looking for a needle in a haystack where there is no needle. In other words, Target has already expunged Kindle devices from its online portal (though you can still find non-Amazon brand Kindle accessories), and from the leaked memo, it appears Amazon hardware will stop being replenished after Mother's Day, May 13.

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