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Old 04-20-2011, 09:28 PM   #1 (permalink)
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Default FTC: Video game retailers best at enforcing ratings

The video game industry has topped a Federal Trade Commission survey breaking down how well retailers enforce ratings on entertainment purchases.
According to the FTC's undercover shopper survey, only 13% of minors were allowed to purchase a video game rated M for Mature (17 and older), down from 20% in 2009.

Out of six major retailers, Gamestop was best at enforcing video game ratings, with only 8% of minors able to buy a M-rated game. They were followed by Target at 9% and Kmart and Toys "R" Us at 10% each.

"We are extremely pleased to see the Federal Trade Commission confirm not only that the video game industry continues to have the highest rate of enforcement at retail, but that it continues to climb higher than before," says Patricia Vance, president of the Entertainment Software Rating Board, in a statement. "The strong support that the ESRB ratings have enjoyed from retailers is crucial, underscoring their firm commitment to selling video games responsibly."

By comparison, 38% of minors were able to purchase a R-rated DVD, 33% could buy a ticket to a R-rated movie and 64% bought a CD with a "Parental Advisory Label."

Here's how the survey worked: the FTC recruited 13- to 16-year-olds to visit retailers and movie theaters without a parent to purchase entertainment rated for people 17 and older. The purchases took place between November 2010 and January 2011.

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