Steve Jobs was initially opposed to apps, new biography reveals - Techist - Tech Forum

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Old 10-24-2011, 09:26 AM   #1 (permalink)
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Default Steve Jobs was initially opposed to apps, new biography reveals

Walter Isaacson's new book on late Apple CEO Steve Jobs has yet to be released, but the Huffington Post recently obtained an advanced copy of the authorized biography, and highlighted some of its most salient revelations. Throughout the course of the 656-page book, Isaacson provides fascinating and often intimate insight into Jobs' life and times, including details on his childhood, his Bob Dylan-drenched iPod and, perhaps most notably, his curious philosophy on apps. Strange as it may seem, Jobs was initially opposed to the very concept of an app-based environment, for fear that his company may not be up to the task. According to Isaacson, Apple board member Art Levinson called the CEO "half a dozen times to lobby for the potential of the apps," but Jobs was initially reluctant. "Jobs at first quashed the discussion," Isaacson writes, "partly because he felt his team did not have the bandwidth to figure out all the complexities that would be involved in policing third-party app developers." Needless to say, Jobs and his team eventually figured it out.

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