The world isn't ready for MP3 replacement. I don't think it will be for a long time, 'cool' people will only by Mp3 players because they know what it is, and it's the known thing. You are not going to find all these kind of people buying Ogg players, just people like us. 'Us' are not enough to move an entire market forward into replacing MP3 players with FLAC, Ogg, or whatever you wanna use.