It's an introduction to H20
Yup I'm actually selling mine. Not bad for a starter kit, but definitely piecing one together yourself is generally fairly cheap and you'd get much better results.
Dangerden.com offers some of the best equipment around.
Pump: Swiftech MCP650 or AquaXtreme 50z are considered among the best pumps out there.
CPU Block: Maze 4 or Danger Den TDX design. The TDX are impingement style blocks which give better performance but requires a good strong pump which the two above can handle.
After that you just need tubing and a radiator/heatcore and currently the 77 bonneville is among the best and most used which can be picked up from autozone for like $30 but will need some modifications. Dangerden sells those particular heatcores for $35 and is ready to hook up so it's worth it.