wafflehammer
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I wish you luck in your modded case ventures, but you are targetting a completely different audience with different tastes. I am targetting those who would not be building their own machines, the type that would normally buy from Best Buy or Circuit City or Dell. Those are my targets, and from my experience and research, a logo would only improve sales to these customers by driving my brand image. Think what you want, but I know what I am doing, and I have a feeling it will work out a lot better than you are thinking.
that is a very good point...if someone is willing to pay for a pre-built/paying someone to build them one...they probably don't care that much about looks/style of the case.
I think the idea is fine :]